360°-view technology key to Volvo Cars’ goal of no fatal accidents by 2020


By popular demand, Volvo Car Ireland launches its highly successful Volvo Car LifePaint product http://www.volvocars.ie/lifepaint - a reflective spray aimed at increasing the visibility and safety of pedestrians and cyclists on the road. It is available to purchase at all Volvo dealers.

The unique reflective spray, is designed to react to a car’s headlights, alerting drivers to the presence of pedestrians or cyclists in the dark.

Volvo Cars LifePaint is a unique illuminating safety paint which is invisible by daylight, but in the dark reflects light in the same direction as the light source, shining brightly to illuminate the objects it has been sprayed on. Volvo Cars LifePaint is transparent and can be washed off. It can be applied to clothes, shoes and backpacks – even dog leads and collars. Its aim is to make the invisible visible at night. Volvo has secured a further partnership with the makers of the product, Swedish start-up Albedo100 to distribute the product through its dealer network.