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SIMI Training Programmes

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Course Date: 11/12/2014

The objective of this two-day Sales Process course is to review, focus and motivate sales people to make sales happen. Suitable equally for new starters and experienced sales people this workshop will give each attendee the skills and the tools needed to enable them to sell new and used cars, commercials and additional products (F&I and Accessories) in volume, profitably, in 2014. 


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Course Date: 08/12/2014

This course is for technicians who carry out any electrical testing or diagnosis on modern vehicle systems.

Objectives: The focus of the training will be to provide trainees with a working knowledge of the test procedures that allow correct diagnosis of system and circuit faults. The underpinning theory and practical exercises will provide trainees with a sound foundation understanding of auto electrical principles and fundamental test procedures using digital multi meters.

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Course Date: 27/11/2014


The objective of this course is to provide a clear understanding of the key aspects of Consumer legislation that apply when dealing with retail customers in the Irish Motor Industry, whether it’s buying or selling a new or used vehicles or carrying out servicing and repairs.  

The course is essential for Business Owners, General Managers, Sales and Aftersales Managers, and Sales & Service staff, who wish to gain a valuable insight into the potential legal pitfalls from the Retail Motor Industry perspective.   Don’t miss it BOOK NOW!

*Extra date 1st December 2014 

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Course Date: 20/11/2014

This 2 day Sales Management workshop is designed to give New and Used Vehicle Sales Managers the tools, the information and the education to ensure that they get the optimum performance from their sales team in 2014; a year set to be a turning point for retail motor businesses of all sizes in Ireland. 

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Course Date: 19/11/2014

Who Should Attend

A practical and interactive one-day workshop, the course is designed for staff who talk to customers each day either by telephone or by face to face – includes customer advisors, sales, spare parts, service repair, administration, finance etc. 

Overall Aim:

The aim of this workshop is to help staff develop a greater understanding of the importance of communicating effectively with customers both on the telephone and on a face to face basis.  Participants will learn the importance of managing and exceeding expectations at every step of the service cycle and effectively deal with complaints in a calm and assertive way, without reacting inappropriately resulting in satisfied and loyal customers.

* Extra Date: 4th December 2014 



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Course Date: 04/11/2014

A two day Aftersales management course, designed for service and parts managers.

The goal of the workshop is to address head-on the issues created by falling captive service and parts parcs in Ireland. Lower sales volumes & profit margins in car sales, together with the continuous extension of car life are making the performance of the aftersales operations a key to the financial health of a dealership. 


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Course Date: 23/10/2014

A professional and skilled Service Advisor will enhance the profitability and levels of Customer satisfaction & retention in a retail motor business. The objective of this training course is to provide delegates with the skills and knowledge to effectively and efficiently operate as a Service Advisor/Receptionist in your business. 

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Course Date: 08/10/2014

The Minimum Competency Code sets out the minimum standard required by law for persons providing advice on or arranging financial products for consumers. Persons or entities who fail to meet the minimum standard required by the Code will not be permitted to provide advice to consumers on retail financial products, such as Payment Protection Insurance or to arrange retail financial products for consumers.    

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Course Date: 06/11/2013

Modules 2 /3/4 - total 7 hours CPD 

This CPD course is designed specifically for accredited individuals (‘grandfathered’ and qualified) in the motor industry who have attained and continue to satisfy the specified minimum competency code (Minimum Competency Code 2011), and who:

  • Provide advice to consumers on retail financial products, including Payment protection insurance, or
  • Arrange or offer to arrange retail financial products for consumers.

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Course Date: 09/04/2013

                                          This Course is subject to demand.

This one day course is designed to introduce the new technology which is impacting the service/repair business. We will look at the emergence of hybrid vehicles, the enhancements to vehicles fitted with conventional petrol/diesel power trains and how these need to be factored into our plans.

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