About Us

The SIMI was formed when the Society of the Irish Motor Traders Ltd and the Irish Motor Traders Association merged together in 1968.

The SIMI (Society of the Irish Motor Industry) is the official voice of the motor industry in Ireland. We are a member's organisation which consists of Dealers, Repairers, Vehicle Distributors, Wholesalers, Retailers, Vehicle Testers and many more important operators within the industry in Ireland. Our role is to represent the views of the motor industry by campaigning to the Government, state bodies, the media and the motoring public.

The Structure of the Society

The National Executive Council has the right to create other committees, in addition to the Standing Committees, in order to carry out specific work/problems. It is the role of the Management Board to suggest strategies and plans of campaign to the National Executive Council; to manage the financial, internal and administrative affairs of the Society; to advise the National Executive Council on the general direction of the policy of the Society; and, to take action, as needed, in the promotion and defence of the interests of the motor industry and members of the Society.

Our Team

Alan Nolan

Director General

Brian Cooke

Director General Designate

Tom Cullen


Emma Mitchell


Teresa Noone

PR & Marketing Manager

Charlie Rogers

Director, Commercial Vehicle Sector & VTN

Margaret O’Shea

Training Manager

Maeve Dowdall

Office Manager & Events

Yvonne Sliney

Senior Accounts Executive

Seamus McCormack

Membership Services Executive

Jane O'Sullivan

Communications Executive & Events

Teresa Fagan

Human Resources Executive & Statistics

Colin Walsh

Industrial Relations Executive & Standards

Sabrina Forsyth

Research & Information Executive

Daniel Cleary


Code of Ethics

Recognising the responsibility of every organisation/company to maintain high standards of business ethics and integrity, as members in good standing of The Society of the Irish Motor Industry.

We subscribe to the following principles and pledge to:

  • Operate our business in accordance with the highest standards of ethical conduct.
  • Meet our customers' needs in a professional manner.
  • Advertise our products in a positive, factual and informative manner.
  • Provide knowledgeable and trained personnel to ensure efficient quality customer service.
  • Upon request, provide written estimates of and details of service to be performed.
  • Resolve misunderstandings in a prompt and courteous manner, through, if appropriate, the SIMI Standards Tribunal.

We accept these principles and pledge this organisation to abide by them.