About the Sales Apprenticeship Programme

The Sales Apprenticeship is a two-year, industry-designed programme that equips participants with the essential knowledge, skills, and competencies to succeed in a professional sales role. It offers a flexible blend of on-the-job training, online learning, classroom sessions, and self-directed study.

Apprentices remain in full-time employment throughout the programme, spending approximately 84% of their time in the workplace, while 16% is dedicated to training

Key Features

• 2 classroom days every 6–8 weeks
• 2 hours online learning weekly
• 84% on-the-job
• Flexible, blended learning approach:
• Suitable for both new recruits and existing staff
• Covers 13 industry-focused modules
• Developed by industry to meet real business needs
• 2-year programme leading to a QQI Level 6 Major Award

To date, several motor employers have apprentices who are currently completing or have already completed the Sales Apprenticeship.